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It has been said that nothing happens in a country's economy until an act of sale takes place. Buying and selling are the catalysts that facilitate exchanges between the building blocks of a country's wealth (products and services), as well as, on a larger scale, between countries. How this selling takes place is not a haphazard exercise. Rather, as you will read in this handbook, selling is more than closing a sale; it is also generating the allegiance of customers to the salesperson and to the company in order to virtually guarantee repeat business. In this handbook, a scientific career salesperson, Alain Amzallag, M.Sc., shows the reader how selling is an attitude, a fun endeavour and an exciting adventure. This handbook describes how to become a top salesman.