Aubrey Wilson

The Assessment of Industrial Markets

• Gebundenes Buch

Produktbeschreibung

First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 418
• Erscheinungstermin: 1. November 2024
• Englisch
• Abmessung: 234mm x 156mm
• ISBN-13: 9781032876917
• ISBN-10: 1032876913
• Artikelnr.: 71234640

Autorenporträt

Aubrey Wilson (at the time of the first publication of this book) was the Managing Director, Industrial Market Research Limited.

Inhaltsangabe

Introduction 1. Characteristics of Industrial and Consumer Markets 2.
Objectives for Profitable Research 3. Parameters of Research 4. Preparing
for the Project 5. Use of Secondary Sources 6. Sampling in Industrial
Markets 7. The Postal Questionnaire 8. Interviewing 9. Using the Telephone
in Industrial Marketing Research 10. Observation Techniques 11. Processing
the Data 12. Assessing Advertising Effectiveness 13. Industrial Marketing
Research as an Aid to Forecasting 14. The Report 15. Make or Buy in
Marketing Research Conclusion Appendix A Appendix B Glossary Bibliography
Index