The assimilation of hegemonically defined beauty standards
A study of the relationship between westernised hairstyles and economic success among black women in the UK, 2006-7
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This comprehensive research study looks at all aspects of Afro hair styling and the meaning behind it. The text explores the notion of de-racialization, with specific reference to hair-alteration techniques that help create a more 'westernised image' for black women. Looking at how hairstyles correlate with income, the author researches the relationship between a more western image and the potential to succeed in the job market. The significance of hair in a racial history that dates back to slavery is explored, along with media consumption theories that help us to understand the assimilation ...
This comprehensive research study looks at all aspects of Afro hair styling and the meaning behind it. The text explores the notion of de-racialization, with specific reference to hair-alteration techniques that help create a more 'westernised image' for black women. Looking at how hairstyles correlate with income, the author researches the relationship between a more western image and the potential to succeed in the job market. The significance of hair in a racial history that dates back to slavery is explored, along with media consumption theories that help us to understand the assimilation of white beauty standards. Here is an interesting and rare piece of research looking at modern black women in England, how and why they appropriate western images of beauty and implications that a racial heirachy still very much exists in the job market.
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