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This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.

Produktbeschreibung
This book examines the underexplored business side of YouTube and YouTube audiences' responses to product review videos, sponsored videos, and online video advertising as well as the creators' role in the video content.
Autorenporträt
Edited by Louisa Ha - Contributions by Louisa Ha; Mohammad Abuljadail; Nicky Chang Bi; Alyssa Fisher; Claire Youngnyo Joa; Kisun Kim; Xiaoli Wen and Fiouna Ruonan Zhang