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ARE YOU A THOUGHT LEADER WITH SOMETHING TO TEACH OR AN OPERATOR WITH SOMETHING TO SELL? Whether you're a business leader, a thought leader, or an established professional, you want to make the biggest possible impact in your field - and attract influential clients, customers, and followers to your side. Within these pages you'll discover the secrets of establishing a strong brand in your public's mind; how to create compelling content in all formats; learn how Authority by Association exponentially increases your status; how to use books, speaking engagements, and publicity as tools for…mehr

Produktbeschreibung
ARE YOU A THOUGHT LEADER WITH SOMETHING TO TEACH OR AN OPERATOR WITH SOMETHING TO SELL? Whether you're a business leader, a thought leader, or an established professional, you want to make the biggest possible impact in your field - and attract influential clients, customers, and followers to your side. Within these pages you'll discover the secrets of establishing a strong brand in your public's mind; how to create compelling content in all formats; learn how Authority by Association exponentially increases your status; how to use books, speaking engagements, and publicity as tools for prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top - to - bottom strategy to elevate your persona above the competition. You'll also hear from leading thought leaders who reveal what methodologies helped them write their own success stories.
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Autorenporträt
ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.