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ADAM WITTY is the founder and CEO of Forbes Books, the book publishing brand of Forbes Media, publisher of Forbes Magazine. Adam is the author of five books and has appeared in USA Today, Investor's Business Daily, the Wall Street Journal, and on ABC and FOX. Adam is an Eagle Scout, member of EO and YPO, and a commercial pilot with instrument and seaplane ratings.
FOREWORD INTRODUCTION:
WHY MAKE THIS JOURNEY? What Is the Authority Advantage? The Big Shifts The
Authority Matrix
BUILDING YOUR MASTER AUTHORITY PLAN (MAP) The Urgency of Building Your
Authority Brand Defining Your Brand Building Your Brand Showcasing Your
Brand The Three Categories of Content to Create an Authority Advantage
THE NEW MEDIA LANDSCAPE The Key to Understanding Media Today Rented Media
Earned Media Owned Media CONCLUSION: Happiness and Authority
RESOURCES: ABOUT THE AUTHORS ACKNOWLEDGMENTS