The banking market and the provision of online financial services
Untapped potential in the Democratic Republic of Congo in a difficult macroeconomic context
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In the DRC, NICTs, in particular the Internet and mobile telephony, are gaining ground, but there are still no more than 100,000 bank accounts open throughout the country. Banks are still resting on their laurels, failing to take account of this market fact, which they could well exploit as part of their marketing communications and market conquest.....
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