The Basics of Growing a Child-Care Business - Forestieri, Marnie
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Are you ready to take your child-care business to the next level? New technologies and digital-communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business shows you how to stand out from the competition. The book offers clear strategies for growth: Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy. Advise: Establish yourself as an expert and set your sales…mehr

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Produktbeschreibung
Are you ready to take your child-care business to the next level? New technologies and digital-communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business shows you how to stand out from the competition. The book offers clear strategies for growth: Charm: Grab the customer's attention. Create a solid foundation for your marketing strategy. Advise: Establish yourself as an expert and set your sales goals. Delight: Design your customer experience, and create an ongoing sales pipeline. Track: Gather data, measure your results, and adjust your approach. The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance. With key terms, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business.
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Autorenporträt
Marnie Forestieri is the Chief Learning Officer at The STEM SQUAD LLC and Little Explorers Academy, a group of multidisciplinary experts from academia and business that understands the importance of introducing STEM principles in early childhood. Marnie is a successful operator of large childcare centers in Orlando, Florida. She appears regularly on CNN Spanish and elsewhere discussing topics related to education. Marnie holds a BS in Business Administration, a CDA, and Director's credential. Marnie is also a certified Dale Carnegie trainer. Marnie Started her career as a CNN reporter and later became the Vice President of marketing in a telecommunications company.