Terry Bacon, David Pugh

The Behavioral Advantage

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

• Broschiertes Buch

Produktbeschreibung

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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Produktdetails

• Verlag: AMACOM
• Seitenzahl: 322
• Erscheinungstermin: 30. Dezember 2009
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 491g
• ISBN-13: 9780814416709
• ISBN-10: 0814416705
• Artikelnr.: 28253574

Autorenporträt

TERRY R. BACON (Durango, CO) is the founder of Lore International Institute, a widely respected executive-development firm recently acquired by Korn/Ferry International. He is now the scholar in residence in that firm and is the author of many books including Powerful Proposals (978-0-8144-7232-3), What People Want, and The Elements of Power (978-0-8144-1511-5).