Terry Bacon, David Pugh

The Behavioral Advantage

What the Smartest, Most Successful Companies Do Differently to Win in the B2B Arena

• Broschiertes Buch

Produktbeschreibung

In their book Winning Behavior, Terry Bacon and David Pugh showed how great companies outperform good ones through ''behavioral differentiation' The Behavioral Advantage broadens the concept, applying behavioral differentiation to the business-to-business arena.

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Produktdetails

• Verlag: AMACOM
• Seitenzahl: 322
• Erscheinungstermin: 30. Dezember 2009
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 491g
• ISBN-13: 9780814416709
• ISBN-10: 0814416705
• Artikelnr.: 28253574

Autorenporträt

Terry R. Bacon and David G. Pugh (Durango, CO) are cofounders of the Lore Institute, a professional development and corporate education company. They are the coauthors of "Winning Behavior." Bacon is also the author of "Selling to Major Accounts" and dozens of other books, articles, and papers.