The Best Damn Web Marketing Checklist, Period! 2.0 - Degeyter, Stoney
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So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well. This new version of the guide includes 4 new checklists for a total of 39 checklists and more than 675 web marketing…mehr

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Produktbeschreibung
So you want to build a website, or make your current site better? Where do you start? The Best Damn Web Marketing Checklist, Period! 2.0 answers that question and more. Updated for 2017, it is a comprehensive digital marketing guide that will help any company build or improve their website so that it performs optimally for both search engines and visitors. These web marketing strategies will not only increase your website traffic but improve your entire web presence as well. This new version of the guide includes 4 new checklists for a total of 39 checklists and more than 675 web marketing action points that deliver online success. The checklist covers web marketing strategies for areas including as design considerations, site architecture, conversion optimization, website optimization (SEO), website advertising (pay per click or PPC), content writing and social media strategy. This version also adds checklists on YouTube video optimization, PDF optimization, and more. These comprehensive lists cover all aspects of digital marketing, starting with buying the right domain all the way to web development, promotion and analytics. Get this incredible resource for your web marketing team today!
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Autorenporträt
Speaker, teacher, husband, father, and web marketer! Stoney deGeyter is the president and fearless pit crew leader of Pole Position Marketing, a results-driven inbound marketing agency established in 1998. In addition to business training events, Stoney has been known to spin a yarn or two at nationwide conferences, such as Pubcon, Affiliate Summit, Search Marketing Expo (SMX), Public Relations Society of America (PRSA), and International Association of Business Communicators (IABC). Stoney's articles about how to navigate the digital marketing landscape have been published on Search Engine Land, Marketing Land, and Search Engine Journal, and his self-proclaimed "witty" responses have been quoted in WSJ.com and Chief Content Officer Magazine. He is also the main contributor to Pole Position Marketing's E-Marketing Performance blog. In addition, he shares how to accelerate your web marketing efforts several e-books, including E-Marketing Performance: Effective Strategies For Building, Optimizing and Marketing Your Website Online; and Keyword Research and Selection: The Definitive Guide to Gathering, Sorting and Organizing Your Keywords Into a High-Performance SEO Campaign. Contact Stoney and the Pole Position Marketing Pit Crew at www.PolePositionMarketing.com or by phone at 866-685-3374 for digital marketing strategy, to have Stoney speak at event, and/or for in-house training for your team.