The Big Book of Logos 5 continues the tradition begun in 1999 with David E. Carter's original Big Book of Logos. Thousands of the best logos and trademarks in use in the world today have been collected and published within the pages of this series. Chosen from the Logo 07 competition, both international and American firms are represented here and contribute a profusion of styles and images to the book's vast content. A designer who wants a reference to help jumpstart the process of creating identities will find in The Big Book of Logos 5 the inspiration needed to develop original and thoughtful graphic solutions. "The Big Book of Logos 5" shows what's new and compelling in the world of logo design, providing endless inspiration for graphic designers in the critical idea-generating phase. This collection showcases effective logo design from around the world; the variety of styles and techniques on display cover the complete creative spectrum.