The Big Book of Unique Marketing Ideas For Bakeries - Ross, Bill
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Tired of the same old marketing tactics that never seem to work for your bakery? Discover proven, creative approaches designed explicitly for small bakeries. This friendly, easy-to-follow guide walks you through ten unique strategies tailored to help you stand out in a crowded market, attract loyal fans, and skyrocket your sales. Whether you're a new bakery owner eager to make a splash or a seasoned pro looking to refresh your marketing, this book is your go-to resource. Inside, you'll uncover step-by-step plans for everything from leveraging social media and hosting unforgettable local events…mehr

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Tired of the same old marketing tactics that never seem to work for your bakery? Discover proven, creative approaches designed explicitly for small bakeries. This friendly, easy-to-follow guide walks you through ten unique strategies tailored to help you stand out in a crowded market, attract loyal fans, and skyrocket your sales. Whether you're a new bakery owner eager to make a splash or a seasoned pro looking to refresh your marketing, this book is your go-to resource. Inside, you'll uncover step-by-step plans for everything from leveraging social media and hosting unforgettable local events to building recurring revenue with subscription boxes and collaborating with neighboring businesses. You'll learn how to capture your brand's unique story, create crave-worthy seasonal specials, and form strong community connections-all while maximizing profits and keeping overhead costs in check. In This Book, You'll Discover: * Engaging Social Media Techniques: Learn how to showcase your pastries, bread, and sweets in ways that captivate customers and inspire daily online buzz. * Community-Focused Events: Unlock the power of local festivals, block parties, and neighborhood gatherings to boost brand awareness and cement your bakery as a community favorite. * Subscription Box Secrets: Develop recurring revenue and delight subscribers with curated monthly boxes that spotlight your most tempting creations. * Holiday & Seasonal Launches: Plan themed campaigns that draw in crowds with limited-time offers and festive flavors. * Behind-the-Bench Storytelling: Reveal the passion, process, and people behind your baked goods to forge stronger emotional connections and elevate your bakery above the competition.
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