The Big Book of Words That Sell - Bly, Robert W
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"The language you need to sell and succeed, from America's top copywriter, Robert W. Bly"--

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Produktbeschreibung
"The language you need to sell and succeed, from America's top copywriter, Robert W. Bly"--
Autorenporträt
Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter’s Handbook, which was voted a “mini-classic of direct marketing” by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly “America’s top copywriter,” and he was AWAI’s 2007 Copywriter of the Year. He lives in Montville, New Jersey.