Zhecho Dobrev

The Big Miss

How Organizations Overlook the Value of Emotions

• Broschiertes Buch

Produktbeschreibung

Reveals how organisations are frequently deceived by customers and fail to act on what they fail to notice - thus are missing the biggest driver of profitable customer behaviour!

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Produktdetails

• Verlag: Business Expert Press
• Seitenzahl: 220
• Erscheinungstermin: 5. August 2022
• Englisch
• Abmessung: 229mm x 152mm x 12mm
• Gewicht: 326g
• ISBN-13: 9781637422564
• ISBN-10: 1637422563
• Artikelnr.: 63562131

Autorenporträt

Zhecho Dobrev has devoted his career to the art and science of customer experience management. He is one of the leading principal consultants in Beyond Philosophy, whom the Financial Times have ranked as one of the top consultancies for the last four years. Zhecho's thought-leadership in the field is ingrained in practice. For more than 10 years, Zhecho has been helping many of the world's most renowned organizations improve their customer experience including American Express, FedEx, and Caterpillar.