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Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.

Produktbeschreibung
Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations. Using detailed studies of the marketing of Motown, Michael Jackson and the Artist Formerly Known as Prince, Cashmore suggests that inflating the significance of this commodified 'black culture' may actually be counter-productive in the struggle for racial justice.
Autorenporträt
Ellis Cashmore is the author of...and there was television and Dictionary of Race and Ethnic Relations. He has held academic positions at the Universities of Washington, Tampa, Massachusetts, Hong Kong and Aston, England, and is currently Professor of Sociology at Staffordshire University, England.