Now 256 full entries; All entries revised and bibliographies significantly up-dated and extended; 93 new entries across a wide range of areas * in particular more on service, strategy, technology and innovation but beefing up core entries (e.g. newsvendor model). New Authors: 31 new authors from UK, Europe and North America (inc. Harvard and Georgetown), now more than 50 contributors
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
"One strand running through all the volumes of the BlackwellEncyclopedia is that, while the entries may develop and explainthe theoretical concepts of the field, there is also an emphasis ontheir practical application. This makes this set a good place tostart for an overview and quick understanding of a topic -not just for students and researchers but also for practitioners."- Reference Reviews
"Blackwell's second edition of this work is every bit asimpressive as the first. Bottom Line: Extensively revised, with 30percent new material throughout, this comprehensive resourceremains one of the most authoritative general businessencyclopedias available. Highly recommended for academic andspecial library business collections." -LibraryJournal
"This is a critical resource for anyone who wants to explore ontopics such as knowledge management, globalization, changemanagement, business ethical issues, total quality management, orbenchmarking and management strategies. Summing up: Highlyrecommended. Academic libraries supporting business/managementprograms at all academic levels and libraries building a businesscollection." - Choice
"Blackwell's second edition of this work is every bit asimpressive as the first. Bottom Line: Extensively revised, with 30percent new material throughout, this comprehensive resourceremains one of the most authoritative general businessencyclopedias available. Highly recommended for academic andspecial library business collections." -LibraryJournal
"This is a critical resource for anyone who wants to explore ontopics such as knowledge management, globalization, changemanagement, business ethical issues, total quality management, orbenchmarking and management strategies. Summing up: Highlyrecommended. Academic libraries supporting business/managementprograms at all academic levels and libraries building a businesscollection." - Choice