This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry.
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur every day in the publishing industry.
Albert N. Greco is Professor of Marketing, Communications, and Media Management at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing: Challenges and Opportunities and Book Industry Trends. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis. Jim Milliot is co-editorial director of Publishers Weekly and vice president of PWxyz, the company that acquired PW from Reed in April 2010. Jim has been with PW for 19 years, starting as the business and news editor, topics he still covers today. Prior to joining PW, Jim was executive editor at Simba Information, a publisher of newsletters and market studies on various media segments, including trade and educational book publishing. Simbäs flagship publications were BP Report and Educational Marketer, for which Jim served as editor. Jim is a regular contributor to different industry publications, including Bowker¿s Book Consumer Annual Review, and BISG¿s Consumer Attitudes Towards E-Books report. Robert M. Wharton is professor and past chairperson of the Management Systems Department at Fordham University¿s Schools of Business Administration. He has authored numerous academic papers on Statistics and also the book publishing industry. He is coauthor of "The Culture and Commerce of Publishing in the 21st Century" published by Stanford University Press. He has served as a consultant for the American Association of Publishers and the Book Industry Study Group.
Inhaltsangabe
Chapter 1 Book Publishing: An Introduction Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis Chapter 4 Business Operations Chapter 5 The Editorial Process Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs Chapter 7 Marketing and Selling Books Chapter 8 The Book Publishing Confronts the Twenty-First Century's Challenges Glossary Appendix Bibliography
Chapter 1 Book Publishing: An Introduction Chapter 2 New Title Output, Book Categories and Prices, Economic Data, Sales, Returns, and the Channels of Distribution Chapter 3 The Development of Modern Book Publishing Companies: History and Analysis Chapter 4 Business Operations Chapter 5 The Editorial Process Chapter 6 Editors, Bok Acquisitions, production, Operations, and Costs Chapter 7 Marketing and Selling Books Chapter 8 The Book Publishing Confronts the Twenty-First Century's Challenges Glossary Appendix Bibliography
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