David Lewis

The Brain Sell

When Science Meets Shopping

• Broschiertes Buch

Produktbeschreibung

Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal.

Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies and psychologies seeking to stimulate us all to buy more often without us consciously realizing it.

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Produktdetails

• Verlag: Nicholas Brealey Publishing
• Seitenzahl: 228
• Erscheinungstermin: 26. September 2013
• Englisch
• Abmessung: 231mm x 151mm x 27mm
• Gewicht: 470g
• ISBN-13: 9781857886016
• ISBN-10: 1857886011
• Artikelnr.: 36795980

Autorenporträt

Dr. David Lewis is a Chartered Psychologist and co-founder and Director of Research at independent research consultancy Mindlab International. The author of over 30 books, including The Soul of the New Consumer (also published by Nicholas Brealey Publishing) and Impulse, David has been dubbed the father of neuromarketing for his pioneering studies on analyzing brain activity for research and commercial purposes. www.thebrainsell.co.uk

Rezensionen

David Lewis is pre-eminent among... marketing gurus. He is known as the father of neromarketing. The Brain Sell, his latest book, works very well as an up-to-the minute primer on why people buy and how to manipulate them. Pretty much every trick is covered from the use of smells and colours to subliminal priming. Financial Times