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Todayâ s customers want brands, not products. In The Brand Benefits Playbook, two of the worldâ s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.

Produktbeschreibung
Todayâ s customers want brands, not products. In The Brand Benefits Playbook, two of the worldâ s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.
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Autorenporträt
Allen Weiss, PhD