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The Brand Beside The Brand transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional.

Produktbeschreibung
The Brand Beside The Brand transforms the traditional notions of a business backing a product or an employee who is backed by a company. Instead it offers transitional ideas and suggestions that realign the business, the business professional and the product side by side, thus creating a multi-dimensional relationship with the customer, the product, the business and the business professional.
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Autorenporträt
LaRita "Jazzy Rita" Shelby is a multi-media entrepreneur whose credits include The Tom Joyner Morning Show, Radioscope and the Armed Forces Radio Network. She has appeared on TV and in films, and she starred in the urban classic "South Central." As a writer her work has been performed in New York, Tennessee, Florida and St. Croix. Shelby is a graduate of Loyola Marymount University and she holds a Masters In Media & Communications Psychology from Touro University. She is the mother of one son, Justin. They reside in Studio City, CA.