The Brand Building Playbook - Chompff, Wouter
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"If you're building a business, it starts with brand building. If that's not your expertise, this terrific entrepreneur will hold your hand every step of the way." - Bob Dorf, Author of The Startup Owners Manual It's hard to start something. You're facing brutal competition from other entrepreneurs, writers or app developers - all hoping to make it big. Also, your audience is busy, tired and overwhelmed. They've got a billion ways to spend their time and money - so why on you? Only a powerful brand will persuade your audience. Luckily, the award-winning founder of Hamwells, Toby and…mehr

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"If you're building a business, it starts with brand building. If that's not your expertise, this terrific entrepreneur will hold your hand every step of the way." - Bob Dorf, Author of The Startup Owners Manual It's hard to start something. You're facing brutal competition from other entrepreneurs, writers or app developers - all hoping to make it big. Also, your audience is busy, tired and overwhelmed. They've got a billion ways to spend their time and money - so why on you? Only a powerful brand will persuade your audience. Luckily, the award-winning founder of Hamwells, Toby and BrandBuilding.com wrote a playbook for building yours. It's full of direct, no-bullsh*t, practical advice on what to do and how to do it. The Brand Building Playbook is a guide that gives you: 1. A solid understanding of brand psychology. 2. A clear process for brand building. 3. Easy steps for every budget to: - Strategize how your brand can be valuable. - Design the identity that communicates this value. - Build a powerful brand experience. The book includes over 250 illustrations and a collection of FREE tools to build your own brand. Whether you're launching a startup, starting a rockband or running for office, The Brand Building Playbook helps you win in your market.