Mark Anthony Camilleri

Gebundenes Buch

The Branding of Tourist Destinations

Beschreibung

The marketing of tourist destinations requires continuous strategic planning and decision making. This bookà  provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Autor

Mark Anthony Camilleri is a Senior Lecturer in the Department of Corporate Communication at the University of Malta. His research interests include tourism marketing, stakeholder engagement and strategic corporate social responsibility. He has taught business subjects at undergraduate, vocational and post-graduate levels in Hong Kong, Malta, the UAE and the UK. He is also an editorial board member for a number of academic journals and scientific committees, and his contributions have been published in peer-reviewed journals, book chapters and conference proceedings.

Produktdetails

• Verlag: Emerald Publishing Limited
• Seitenzahl: 264
• Erscheinungstermin: 4. Dezember 2018
• Englisch
• Abmessung: 235mm x 157mm x 19mm
• Gewicht: 544g
• ISBN-13: 9781787693746
• ISBN-10: 1787693740
• Artikelnr.: 53459249