Martin Schilling, Thomas Klugkist

The Builder's Guide to the Tech Galaxy

99 Practices to Scale Startups into Unicorn Companies

• Gebundenes Buch

Produktbeschreibung

Learn to scale your startup with a roadmap to the all-important part of the business lifecycle between launch and IPO

In The Builder's Guide to the Tech Galaxy: 99 Practices to Scale Startups into Unicorn Companies, a team of accomplished investors, entrepreneurs, and marketers deliver a practical collection of concrete strategies for scaling a small startup into a lean and formidable tech competitor. By focusing on the four key building blocks of a successful company - alignment, team, functional excellence, and capital--this book distills the wisdom found in countless books, podcasts, and the authors' own extensive experience into a compact and accessible blueprint for success and growth.

In the book, you'll find:
_ Organizational charts, sample objectives and key results (OKRs), as well as guidance for divisions including technology and product management, marketing, sales, people, and service operations
_ Tools and benchmarks for strategically aligning your company's divisions with one another, and with your organization's "North Star"
_ Templates and tips to attract and retain a triple-A team with the right scale-up mindset
_ Checklists to help you attract growth capital and negotiate term sheets

Perfect for companies with two, ten, or one hundred employees, The Builder's Guide to the Tech Galaxy belongs on the bookshelves of founders, managers, entrepreneurs, and other business leaders exploring innovative and proven ways to scale their enterprise to new heights.

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Produktdetails

• Verlag: Wiley / Wiley & Sons
• Artikelnr. des Verlages: 1W119890420
• 1. Auflage
• Seitenzahl: 368
• Erscheinungstermin: 24. März 2022
• Englisch
• Abmessung: 234mm x 158mm x 30mm
• Gewicht: 754g
• ISBN-13: 9781119890423
• ISBN-10: 111989042X
• Artikelnr.: 63085583

Autorenporträt

Dr. Martin Schilling is an angel investor, startup builder, and scale-up executive. He has co-created and scaled five companies, including a McKinsey & Company subsidiary and the FinTech firm N26. He is the Managing Director of the Berlin Accelerator at Techstars. Dr. Thomas Klugkist is a management consultant who leverages the experience and insight he gained working at leading companies and startups in Europe (N26, KPN/ Planet Internet, Klett Group, Kirch Group, JCI) to guide change processes and help exciting companies grow.

Inhaltsangabe

Forewords (Building the Third Way) xix

Forewords (Preparing Europe for maturity) xxvii

Introduction xxix

North Star

1 Six Dimensions of Direction 3

Purpose beyond profit

Practice 1: A company that makes the planet a better place 6

Company values

Practice 2: Guiding principles for aligning the crew 8

Business ambition

Practice 3: Business outcomes to aspire to in the long run 10

North Star metric

Practice 4: The PRIMARY metric that matters NOW 11

Value proposition

Practice 5: Unmet customer needs that you solve uniquely well 12

OKRs

Practice 6: Making direction operational 16

2 Environmental, Social and Governance Criteria as Drivers of Business Success (With Johannes enhard and Hannah Leach) 21

Environmental

Practice 7: Measuring, reducing and offsetting your environmental footprint with clear responsibilities and targets 26

Social

Practice 8: Building a culture that embraces diversity and inclusion 29

Governance

Practice 9: Establishing internal governance that facilitates growth, compliance, and employee representation 32

People & Mindset

3 People (HR) Excellence (With Constanze Buchheim, Manjuri Sinha and Chris Bell) 37

OKRs

Practice 10: Establishing the right people OKRs 40

Organizational chart and roles

Practice 11: Defining the roles & responsibilities for a people function 46

Practice 12: Scaling the right people roles at the right time 49

Recruiting & candidate experience

Practice 13: Building the candidate sourcing muscle 50

Practice 14: Evaluating candidates in record time while creating an outstanding candidate experience 55

Practice 15: Boosting the offer acceptance rates 57

Organizational development

Practice 16: Establishing a strong job architecture with clear levels, career paths and tracks 58

Practice 17: Putting fair appraisal and promotion processes in place 62

Employee experience

Practice 18: Driving employee happiness by enabling meaning, mastery, psychological safety, autonomy and community 64

Employee stock option programs

Practice 19: Building the right employee stock option program 67

4 Scale-Up Mindset (With Johannes Lenhard) 73

Obsession with customer experience

Practice 20: Improving key customer journey experiences as a top priority for leaders 74

Impossible is nothing

Practice 21: Setting impossible-is-nothing goals by thinking "and," not "or" 77

Learn-it-all beats know-it-all

Practice 22: Embracing learning cycles by establishing psychological safety and an idea meritocracy 80

Autonomy to act

Practice 23: Empowering cross-functional teams to make decisions rapidly & independently 82

Functional Excellence In Scale-Ups

5 Product Management Excellence

(With Johnny Quach and Sven Grajetzki) 87

OKRs

Practice 24: Establishing the right product OKRs 90

Organizational chart and roles

Practice 25: Defining the roles & responsibilities for a product function 96

Practice 26: Scaling the right product roles at the right time 100

Product vision & direction

Practice 27: Developing a clear product vision and deriving your roadmap from it 102

Practice 28: Focusing your product organization on outcomes, not just designing a "feature factory" 104

Practice 29: Investing in the core product while pushing adjacent opportunitie