The Business In You - Moore, Eugene L.
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The African-American poet Langston Hughes, wrote, "What happens to a dream deferred?" by reading this book, The Business in You: Unleashing the Entrepreneur, you will learn that many businesses fail because they did not apply sound decisions during the inception of their business. Businesses can fail for a myriad of reasons like limited capital or because they introduced an inferior product or service to the market. However, the most detrimental misstep is poor planning which contributes to a large percentage of the failure that new entrepreneurs experience. Not to mention those who failed…mehr

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Produktbeschreibung
The African-American poet Langston Hughes, wrote, "What happens to a dream deferred?" by reading this book, The Business in You: Unleashing the Entrepreneur, you will learn that many businesses fail because they did not apply sound decisions during the inception of their business. Businesses can fail for a myriad of reasons like limited capital or because they introduced an inferior product or service to the market. However, the most detrimental misstep is poor planning which contributes to a large percentage of the failure that new entrepreneurs experience. Not to mention those who failed simply because they never attempted to start the business. Beyond a reasonable doubt, this book has proven that businesses will have many types of rejection and periods of failure, but those who achieve success are resilient. You must be open to criticism and be willing to refine your process continually. Furthermore, you must overcome your fear and hesitation to explore the business idea that persistently gnaws at you and take strategic steps to conquer the inherent vulnerability that stagnates your motivation. What happens to a business deferred? Unlike Langston Hughes articulated in his famous poem, it does not dry up like a raisin in the sun nor does it explode, it simply is introduced by someone else. Get off of your couch of contentment, come out of your cubical of crisis, abandon that office of obstinance and pursue your dreams with persistence. There is a business in you, so I implore you to unleash the entrepreneur today. Eugene L. Moore, MBA, Ph.D.
Autorenporträt
It has been nearly three years since Dr. Eugene L. Moore, MBA, published his sixth book titled The Business in You: Unleashing the Entrepreneur, that provided tangible skills that an aspiring or existing business owner can use to assess their business idea or current model. The global pandemic has created and exposed many disparities; however, it has equally caused many individuals to reach into the depths of their creative prowess to build a successful business. I and society, have equally seen people utilize the gig economy to earn additional income to support their families. Whether they aligned with DoorDash, UberEats, GrubHub, Instacart, or another company; they quickly realized some components of entrepreneurship. In fact, there have been many stories throughout the pandemic where individuals started in a gig job that later morphed into a creation of a new business. According to the Census Bureau, more than 4.4 million new businesses were created in 2020. These realities, coupled with a more than 20-year history in the business sector and higher education, inspired his latest book, titled The Language of Leaders: A Roadmap Toward Excellence. While starting a business is inherently challenging, it can also be difficult leading a group of individuals in a work environment. Thus, Dr. Moore wanted to lend his expertise around what it means to be an effective leader, and to expand his leadership, he obtained certifications from the University of South Florida-Muma School of Business and the prestigious Harvard University. These certifications provided him with the skills needed to secure diversity, equity, and inclusion (DEI) in the workplace coupled with utilizing business strategy to solve complex problems. As a transformational leader, Dr. Moore is committed to move diversity beyond tolerance and compliance. He believes in order for diversity to be sustainable it needs to have a P.U.L.S.E. (People Uniting Long-term to Strengthen Everyone). When a leader applies this level of commitment, it will foster true diversity and enhance their leadership, learning, and legacy.He firmly believes leaders are keenly receptive to learning and spend a great deal of time reading relevant materials and listening to other experts. He believes a great leader is always asking themselves and others, "How do we strategically and proactively prepare ourselves for things that have not yet transpired and what can we do to improve our ability to effectively lead others?" One of the biggest mistakes people make is believing leadership is a top-down ideology. While it is widely known that Jeff Bezos is the founder of Amazon, it should not be assumed that his innovative genius and leadership abilities are the sole rationale for how and why the company has been afforded such an enormity of success because such an assumption would be far-reaching. Dr. Moore has been quoted saying, "You do not have to hold a leadership position to be a leader, but you can lead wherever you find yourself in the organization by finding a solution to a problem." Effective leaders foster an environment where everyone believes that they can contribute to the growth and development of the company. Companies like Google or Microsoft cannot have sustainability if they are only relying on the innovative genius of their leaders. They must hire and retain talented individuals who inherently understand that leadership is not solely housed in the C-Suite. In addition to working for the University of Illinois, he serves as the President and Chief Executive Officer of Assurance Creek Youth Program, Inc. and as a consultant to various global business enterprises. His latest book serves as an example of his commitment to using his gifts, talents, and resources to help others. Dr. Moore firmly believes that while education is knowledge, wisdom is power and if you desire for that power to have a compounded effect you must share it with as many people as possible.