The Business Leaders Essential Guide to Marketing - Dann, Stephen
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Marketing rarely seems to deliver on its promise. You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little. Whatever your situation a practical detailed marketing plan with specific objectives, actions, and measures is essential - backed by a robust management process to keep the plan on track and ensure delivery. Without these two essential components your…mehr

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Produktbeschreibung
Marketing rarely seems to deliver on its promise. You probably don't have the budgets to compete with the big players. You find it difficult to justify spending all that money and you cannot be sure if your marketing budget is being wasted. Maybe you've hired marketing managers, experts or agencies who have promised much, but achieved little. Whatever your situation a practical detailed marketing plan with specific objectives, actions, and measures is essential - backed by a robust management process to keep the plan on track and ensure delivery. Without these two essential components your marketing will be ineffectual, slow, and underwhelming and your investments destined for failure. In The Business Leaders Essential Guide to Marketing, renowned business adviser, Stephen Dann sets out the methods, the tools, and the techniques to enable you to plan your marketing activity with clear measurable results and ensure you gain new customers. Whether you are a business owner, marketer, or entrepreneur, The Business Leaders Essential Guide to Marketing enables you to develop and implement marketing plans to achieve your commercial goals. You discover: Why marketing fails How to assess your current situation How to define your ideal customer How to develop messaging and brands Where to focus and what to measure What's in your marketing plan The process to ensure your marketing plans are implemented What might go wrong
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Autorenporträt
Stephen Dann is a creative thinker, innovator, marketer, strategist, author, and renowned business adviser. He has built and led marketing teams in 5 major organisations building high performing teams, harnessing new technology and innovative approaches. Leaving corporate life behind, he developed a series of small and medium sized enterprises and fully experienced the highs and lows of the entrepreneurial journey. He founded Business Impact Solutions Ltd in 2005 specifically to help business leaders and entrepreneurs tackle the challenges of growth, marketing, and innovation. As a business, management, and marketing consultant he has worked with over 400 client companies to date, ranging from mature global corporates and not for profit organisations to SMEs and high growth early-stage businesses across a wide range of sectors. He is a registered expert for the European Commission and is regularly called on to advise on the commercialisation of ground-breaking innovation. Stephen is passionate about innovation, creativity, and change. He is recognised for seeking new ideas and insights to help businesses solve their commercial problems through creative and imaginative use of technology and marketing. He believes that organisations only truly fulfil their potential and achieve their goals if they change the way they behave, change the way they operate or change some other fundamental aspect of the business. He constantly reminds business leaders that doing what you have always done and just exhorting teams to work harder is the best way to ensure those goals are not achieved. Stephen is dedicated to helping businesses fix the problems that prevent organisations, teams, and individuals from achieving their potential. As a sought-after business coach, consultant, and speaker, Stephen openly shares his tried, tested, and innovative approaches with entrepreneurs, business leaders and their teams. Information on Stephen's books, insights and other materials can be found at: www.businessimpactsolutions.co.uk