The Business Marketing Course - Brown, Steve
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'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the…mehr

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Produktbeschreibung
'The Business Marketing Course' has been written by a team of authors, led by David Ford, from the IMP (Industrial Marketing and Purchasing) Group. It is the first time that an introductory level textbook on business marketing has been developed based on the IMP approach. According to David Ford, business marketing is the task of selecting, developing and managing customer relationships for advantage in line with the skills, resources, strategy and objectives of both the supplier and customer companies. Business marketing (or industrial marketing as it was formerly called) involves the marketing of products and services to commercial enterprises, governments and other not-for-profit institutions for use in the products they, in turn, produce.
Autorenporträt
Dr. Debra Ford Msc.D is one of the world's foremost experts in metaphysical energy. She has a doctorate in Metaphysical Science and is a philosophy teacher and the creator of SolePath, SoleNumbers and her original interpretation of the energies of the Tao.She is the author of many spiritual books and two children's books. Join her in the Insight Timer meditation app for guided meditations, courses and more.