Oliver Gassmann, Michaela Choudury, Karolin Frankenberger, Michaela Csik

The Business Model Navigator

The strategies behind the most successful companies

• Broschiertes Buch

Produktbeschreibung

A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.

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Produktdetails

• FT Publishing International
• Verlag: Financial Times Prent. / Pearson Education Limited
• 2. Auflage
• Seitenzahl: 424
• Erscheinungstermin: 18. August 2020
• Englisch
• Abmessung: 233mm x 156mm x 27mm
• Gewicht: 646g
• ISBN-13: 9781292327129
• ISBN-10: 129232712X
• Artikelnr.: 59368408

Inhaltsangabe

PART ONE How to drive business model innovation 1 What is a business model and why should it be innovated?
2 The Business Model Navigator
3 Managing change
PART TWO 55+ winning business models – and what they can do for you
1 Add-On
2 Affiliation
3 Aikido
4 Auction
5 Barter
6 Cash Machine
7 Cross-Selling
8 Crowdfunding
9 Crowdsourcing
10 Customer Loyalty
11 Digitalisation
12 Direct Selling
13 E-commerce
14 Experience Selling
15 Flat Rate
16 Fractional Ownership
17 Franchising
18 Freemium
19 From Push to Pull
20 Guaranteed Availability
21 Hidden Revenue
22 Ingredient Branding
23 Integrator
24 Layer Player
25 Leverage Customer Data
26 Licensing
27 Lock-In
28 Long Tail
29 Make More of It
30 Mass Customisation
31 No Frills
32 Open Business
33 Open Source
34 Orchestrator
35 Pay Per Use
36 Pay What You Want
37 Peer to Peer
38 Performance-Based Contracting
39 Razor and Blade
40 Rent Instead of Buy
41 Revenue Sharing
42 Reverse Engineering
43 Reverse Innovation
44 Robin Hood
45 Self-Service
46 Shop in Shop
47 Solution Provider
48 Subscription
49 Supermarket
50 Target the Poor
51 Trash to Cash
52 Two-Sided Market
53 Ultimate Luxury
54 User Design
55 White Label
56 Sensor as a Service
57 Virtualisation
58 Object Self-Service
59 Object as Point of Sale
60 Prosumer
PART THREE Finished reading? Let’s implement!
10 recommendations to innovate your business model
The 55+ models at a glance
Glossary