Clarence Moran

The Business of Advertising (Rle Advertising)

• Gebundenes Buch

Produktbeschreibung

The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business.

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Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 226
• Erscheinungstermin: 21. März 2013
• Englisch
• Abmessung: 231mm x 155mm x 18mm
• Gewicht: 476g
• ISBN-13: 9780415818001
• ISBN-10: 0415818001
• Artikelnr.: 37042643

Autorenporträt

Moran, Clarence

Inhaltsangabe

1. The Business of Advertising and its Utility 2. The History of
Advertising 3. The Business of Mural Advertising 4. The Business of
Advertising in the Press 5. The Business of Advertising by Circular 6. Art
and Advertising: The Pictorial Poster 7. The Bill-Posters' Associations and
their Censorship Committees 8. The Taxation and Rating of Advertisements 9.
Restrictions on Advertising 10. The Problem of Control. Appendices. 1.
Bye-Laws of the London County Council with Regard to Flash and Search
Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The
Dover Clause. Index.