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1. The Business of Advertising and its Utility 2. The History of
Advertising 3. The Business of Mural Advertising 4. The Business of
Advertising in the Press 5. The Business of Advertising by Circular 6. Art
and Advertising: The Pictorial Poster 7. The Bill-Posters' Associations and
their Censorship Committees 8. The Taxation and Rating of Advertisements 9.
Restrictions on Advertising 10. The Problem of Control. Appendices. 1.
Bye-Laws of the London County Council with Regard to Flash and Search
Lights 2. Usual Definition of a Sky Sign 3. The Farnworth Clause 4. The
Dover Clause. Index.