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No longer just for CEOs, celebrities, and the socially savvy, building a personal brand is now everyone's business. In today's era of brand you, customers search your virtual identity before they meet you, unqualified competitors work to outrank you online, and the global marketplace compels you to select a specific field of expertise. Drawing on two decades of Public Relations, reputational management, and personal brand-building, Fleur Brown shows you how to take control of your commercial destiny to create your own authentic, unique personal brand.