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Learn from the story of the journey of Pawan & Ashish Ishwar. The founders of the Bespoke Tailoring House Knights & Lords in Dubai and personal tailors to heads of state and celebrities such as Mike Tyson, Luis Fonsi, Jay Sean, Kelis and King Oyo of Uganda among others. In this book, they reveal all the secret business strategies that they learned and implemented on their road to success. They now would like to share all their business knowledge and strategies with other craftsmen, artisans and pretty much anyone providing personalized products or services so as to allow them to use the same strategies that made Knights & Lords a successful bespoke tailoring house.