This book is aimed at the beginner-the person who knows very little about publishing and aspires to a career in the field, or has recently launched that career, or simply wants to know more about the publishing business. It is based on the curriculum developed at the University of Denver Publishing Institute, now entering its tenth successful year,
This book is aimed at the beginner-the person who knows very little about publishing and aspires to a career in the field, or has recently launched that career, or simply wants to know more about the publishing business. It is based on the curriculum developed at the University of Denver Publishing Institute, now entering its tenth successful year,Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Elizabeth A. Geiser is a senior vice president of the Gale Research Company and director of the University of Denver Publishing Institute. From 1982 to 1985 she was a member of the Board of Directors of the Association of American Publishers and also served on its executive committee. Arnold Dolin is vice president and editor in chief of New American Library, He has been a member of the Denver Publishing Institute faculty since its inception, where he directs the popular editing workshop Gladys Topkis, a senior editor at Yale University Press.
Inhaltsangabe
Preface The State of the Heart The Structure and Functions of the Book Business Editorial The Editorial Process: An Overview The Editor's Job in Trade Publishing The Editor's Job in Professional/Scholarly Publishing On Being a Literary Agent The Publishing Contract: An Introductory Overview to Publishing and the Law Production Book Production and Design Marketing Marketing Trade Books Trade Book Publicity Trade Sales Marketing Scholarly and Professional Books Subsidiary Rights The Channels of Marketing Personal Bookshops Bookstore Chains The Library Market Wholesalers Filling Customers' Orders Some Major Categories of Publishing Children's Books College Textbook Publishing El Hi Textbooks The International Dimension of Publishing Mass Market Publishing: More Observations, Speculations, and Provocations Professional and Scientific Books University Press Publishing Reference Books for Libraries Information Systems and New Technology Tools of the Trade Careers in Publishing Courses to Assist Newcomers Entering the Book Publishing Industry Books About the Book Industry List of Publishers
Preface The State of the Heart The Structure and Functions of the Book Business Editorial The Editorial Process: An Overview The Editor's Job in Trade Publishing The Editor's Job in Professional/Scholarly Publishing On Being a Literary Agent The Publishing Contract: An Introductory Overview to Publishing and the Law Production Book Production and Design Marketing Marketing Trade Books Trade Book Publicity Trade Sales Marketing Scholarly and Professional Books Subsidiary Rights The Channels of Marketing Personal Bookshops Bookstore Chains The Library Market Wholesalers Filling Customers' Orders Some Major Categories of Publishing Children's Books College Textbook Publishing El Hi Textbooks The International Dimension of Publishing Mass Market Publishing: More Observations, Speculations, and Provocations Professional and Scientific Books University Press Publishing Reference Books for Libraries Information Systems and New Technology Tools of the Trade Careers in Publishing Courses to Assist Newcomers Entering the Book Publishing Industry Books About the Book Industry List of Publishers
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