Martin De Saulles

Gebundenes Buch

The Business of Data

Commercial Opportunities and Social Challenges in a World Fuelled by Data

Beschreibung

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.

Autor

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 128
• Erscheinungstermin: 10. Juli 2020
• Englisch
• Abmessung: 240mm x 161mm x 12mm
• Gewicht: 364g
• ISBN-13: 9781138385665
• ISBN-10: 1138385662
• Artikelnr.: 69944548