Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.
Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Frania Hall is a senior lecturer at the University of the Arts London, London College of Communication. She teaches at undergraduate and postgraduate level and is course leader for the MA in Publishing. Prior to that she spent 20 years in the publishing industry working across a range of sectors, in a variety of commissioning and marketing functions, leading to the role of publishing director; she has been business manager for several large digital projects. Her research focuses on digital publishing, publishing structures, innovation and network behaviour. She has published numerous academic journal articles and book chapters.
Inhaltsangabe
Introduction Part I: Technology context for digital publishing Chapter 1. Developments towards digital production Chapter 2. Structure for data Chapter 3. Working with the web and other technology developments Chapter 4. Organising content and the digital development process Chapter 5. The context for ebook formats, e-readers and digital products Part II: Publishing sectors Chapter 6. Developmentd in digital professional reference publishing Chapter 7. Developments in digital publishing for the academic market Chapter 8. Developments in digital publishing in the education market Chapter 9. Developments in digital publishing for consumer markets Part III: Digital publishing issues Chapter 10. Copyright, piracy and selling rights Chapter 11. Digital marketing, social media and discoverability Chapter 12. New working practices and creative entrepreneurship Chapter 13. Social media and discoverability Chapter 14. Convergence issues and the emerging reader/writer economy Chapter 15. Self-publishing and other digital reader/writer economies Chapter 16. Futurizing publishing structures
Introduction
Part I: Technology context for digital publishing
Chapter 1. Developments towards digital production
Chapter 2. Structure for data
Chapter 3. Working with the web and other technology developments
Chapter 4. Organising content and the digital development process
Chapter 5. The context for ebook formats, e-readers and digital products
Part II: Publishing sectors
Chapter 6. Developmentd in digital professional reference publishing
Chapter 7. Developments in digital publishing for the academic market
Chapter 8. Developments in digital publishing in the education market
Chapter 9. Developments in digital publishing for consumer markets
Part III: Digital publishing issues
Chapter 10. Copyright, piracy and selling rights
Chapter 11. Digital marketing, social media and discoverability
Chapter 12. New working practices and creative entrepreneurship
Chapter 13. Social media and discoverability
Chapter 14. Convergence issues and the emerging reader/writer economy
Chapter 15. Self-publishing and other digital reader/writer economies
Introduction Part I: Technology context for digital publishing Chapter 1. Developments towards digital production Chapter 2. Structure for data Chapter 3. Working with the web and other technology developments Chapter 4. Organising content and the digital development process Chapter 5. The context for ebook formats, e-readers and digital products Part II: Publishing sectors Chapter 6. Developmentd in digital professional reference publishing Chapter 7. Developments in digital publishing for the academic market Chapter 8. Developments in digital publishing in the education market Chapter 9. Developments in digital publishing for consumer markets Part III: Digital publishing issues Chapter 10. Copyright, piracy and selling rights Chapter 11. Digital marketing, social media and discoverability Chapter 12. New working practices and creative entrepreneurship Chapter 13. Social media and discoverability Chapter 14. Convergence issues and the emerging reader/writer economy Chapter 15. Self-publishing and other digital reader/writer economies Chapter 16. Futurizing publishing structures
Introduction
Part I: Technology context for digital publishing
Chapter 1. Developments towards digital production
Chapter 2. Structure for data
Chapter 3. Working with the web and other technology developments
Chapter 4. Organising content and the digital development process
Chapter 5. The context for ebook formats, e-readers and digital products
Part II: Publishing sectors
Chapter 6. Developmentd in digital professional reference publishing
Chapter 7. Developments in digital publishing for the academic market
Chapter 8. Developments in digital publishing in the education market
Chapter 9. Developments in digital publishing for consumer markets
Part III: Digital publishing issues
Chapter 10. Copyright, piracy and selling rights
Chapter 11. Digital marketing, social media and discoverability
Chapter 12. New working practices and creative entrepreneurship
Chapter 13. Social media and discoverability
Chapter 14. Convergence issues and the emerging reader/writer economy
Chapter 15. Self-publishing and other digital reader/writer economies
Chapter 16. Futurizing publishing structures
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