Broschiertes Buch

The Business of Healthcare Innovation

Beschreibung

This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.

Produktdetails

• Verlag: Cambridge University Press
• 3 Revised edition
• Seitenzahl: 520
• Erscheinungstermin: 12. März 2020
• Englisch
• Abmessung: 244mm x 170mm x 28mm
• Gewicht: 914g
• ISBN-13: 9781108749060
• ISBN-10: 1108749062
• Artikelnr.: 58804004