The Business of Healthcare Innovation

Herausgeber: Burns, Lawton Robert

• Broschiertes Buch

Produktbeschreibung

This updated third edition offers a comprehensive and comparative analysis of the technologies fueling the major life-enhancing improvements in healthcare globally, including the ingredients for their successful development and commercialisation. Based on solid research, it focuses on practical business strategy issues for executives and students.

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Produktdetails

• Verlag: Cambridge University Press
• 3 Revised edition
• Seitenzahl: 520
• Erscheinungstermin: 12. März 2020
• Englisch
• Abmessung: 244mm x 170mm x 28mm
• Gewicht: 914g
• ISBN-13: 9781108749060
• ISBN-10: 1108749062
• Artikelnr.: 58804004

Inhaltsangabe

1. Product suppliers in the health care value chain Lawton Robert Burns
2. The pharmaceutical sector Richard T. Evans and Scott Hinds
3. The biotechnology sector - therapeutics Cary G. Pfeffer
4. New venture creation in biotechnology Jason Rhodes and Lawton Robert Burns
5. The medical device sector Kurt H. Kruger and Max A. Kruger
6. Financing medtech innovation Justin Klein
7. The healthcare information technology sector Adam C. Powell and John Glaser.