David Croteau, William Hoynes

The Business of Media

Corporate Media and the Public Interest

• Broschiertes Buch

Produktbeschreibung

The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.

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Produktdetails

• Verlag: Pineforge Press
• 2nd edition
• Seitenzahl: 332
• Erscheinungstermin: 1. August 2005
• Englisch
• Abmessung: 229mm x 152mm x 18mm
• Gewicht: 482g
• ISBN-13: 9781412913157
• ISBN-10: 1412913152
• Artikelnr.: 20984277

Autorenporträt

David Croteau is an associate professor emeritus in the sociology department at Virginia Commonwealth University (VCU). He has also worked in VCU's Academic Learning Transformation Lab (ALT Lab), helping faculty incorporate new technologies into their teaching. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left.

Inhaltsangabe

Introduction: The New Media Industry and an Old Dilemma
Part I. Profits and the Public Interest: Theoretical and Historical Context
1. Media, Markets, and the Public Sphere
The Market Model
The Public Sphere Model
Why Media Are Different From Other Industries
The Tradition of Civic Responsibility
The Public Interest
Conflicting Logics
2. The Rise and (De)Regulation of the Media Industry
The Changing Business of Media and Regulation: The Case of ABC and Disney
The Growth of Media
The Evolution of Media
Media Policy and the Public Interest
Part II. Industry Structure and Corporate Strategy: Explaining the Rise of
Media Conglomerates
3. The New Media Giants: Changing Industry Structure
Making Sense of Mergers
Structural Trends in the Media Industry
Interpreting Structural Changes
4. Strategies of the New Media Giants
The Case of Titanic
Strategies of the New Media Giants
Beyond Market Strategies: The Spector of Monopolies
Conclusion
Part III. Neglecting the Public Interest: Media Conglomerates and the
Public Sphere
5. How Business Strategy Shapes Media Content
Considering the Public Interest
Homogenization and Imitation
Trivialization and Sensationalism
Media Constraint I: Commercial Interests
Media Constraint II: Censorship and Conflicts of Interest
Conclusion
6. How the Media Business Influences Society
Social Influences
Political Influence
The Special Role of News Media
Conclusion
7. Choosing the Future: Citizens, Policy, and the Public Interest
Regulatory Policy and the Public Interest
Media and Public Policy
Public Policy and Public Broadcasting
Journalism as a Profession
Citizen Activism and Alternative Media
The Limits of Media, The Importance of Media
Appendix: Select Online Resources for Studying the Media Industry, Media
Policy, and Media Education
Notes