The Business of Pitching - Read, Kevin; Garsten, Nicky
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Erscheint vorauss. 5. Januar 2026
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The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and…mehr

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Produktbeschreibung
The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.
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Autorenporträt
Kevin Read draws on three decades of practical and academic experience. As Chairman of Bell Pottinger Engage, he established a business of more than 70 consultants with a turnover of £7m in fees. He is also a visiting lecturer at the University of Greenwich and a senior examiner for the Chartered Institute of Marketing. Dr Nicky Garsten has spent nearly two decades working as a journalist, senior in-house practitioner, and PR Consultant at MS&L (a global consultancy in the Publicis Group). She now directs the BA (Hons) degree in PR and Communications at the University of Greenwich and is a Senior Fellow of the Higher Education Academy.