Margaret B. W. Graham

The Business of Research

Herausgeber: Galambos, Louis; Gallmam, Robert

• Broschiertes Buch

Produktbeschreibung

This book looks at how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 274
• Erscheinungstermin: 29. November 2011
• Englisch
• Abmessung: 229mm x 152mm x 16mm
• Gewicht: 449g
• ISBN-13: 9780521368216
• ISBN-10: 0521368219
• Artikelnr.: 26633614

Inhaltsangabe

Editors' preface
Preface and acknowledgements
Introduction
1. Selectavision VideoDisc: opportunity and risk
2. David Sarnoff: industrial entrepreneur
3. Research as prime mover
4. Laboratory as entrepreneur: videoplayer research begins
5. Selectavision Holotape: RCA's professional innovation
6. Everything ventured
7. All in the family
8. VideoDisc in the public eye
9. RCA's 'Manhattan Project'
10. On the market
11. Managing R&D: lessons from RCA
Appendix
Notes
Index.