Susan Payton

The Business of Stories

Harness the power of storytelling to demonstrate your value, attract your ideal clients and get paid what you're worth

• Broschiertes Buch

Produktbeschreibung

Lots of books tell you that you should be using storytelling in your marketing if you want to connect with your audience. This book shows you how. In The Business of Stories, bestselling author Susan Payton shares her simple process for crafting compelling stories that will resonate with your ideal clients. Through practical exercises and real-life examples, she shows you how to confidently communicate your why and the value you deliver to the people you love working with (without ever feeling salesy). This game-changing framework will help you to: Understand why storytelling is a superpower and how to use it to stand out in your marketplace Share stories that connect with the people you want to work with, so sales conversations are easy Be seen as a trusted authority, as you communicate your value and get paid what you're worth

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Produktdetails

• Verlag: Rethink Press
• Seitenzahl: 214
• Erscheinungstermin: 25. Februar 2022
• Englisch
• Abmessung: 216mm x 140mm x 12mm
• Gewicht: 276g
• ISBN-13: 9781781336601
• ISBN-10: 1781336601
• Artikelnr.: 63533412

Autorenporträt

Susan Payton demystifies the 'art of storytelling', so it never feels hard or complicated. As a story strategist, copywriter and messaginggeek, she helps business owners and marketers craft clear messages and compelling stories that launch products, build brands and create raving fans. Learn more at thebusinessofstories.com