Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading European Business School, for ten years. He has been a visiting professor in universities in the US, Europe and East Asia. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners. As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics.
Inhaltsangabe
Section ONE: Strategy and purpose; Chapter 01: Introduction; Chapter 02: Assignment 1:Coming up with a winning idea for your business plan; Chapter 03: Assignment 2:Strategy the big picture; Chapter 04: Assignment 3:You and your team; Section TWO: Market research; Chapter 05: Introduction; Chapter 06: Assignment 4:Researching customers; Chapter 07: Assignment 5:Researching competitors; Chapter 08: Assignment 6:A plan for market research; Section THREE: Competitive marketing strategies; Chapter 09: Introduction; Chapter 10: Assignment 7:Products and/or services; Chapter 11: Assignment 8:Pricing; Chapter 12: Assignment 9:Advertising and promotion; Chapter 13: Assignment 10:Place and distribution; Chapter 14: Assignment 11:People, process and physical environment; Chapter 15: Assignment 12:Competing online; Section FOUR: Operations; Chapter 16: Introduction; Chapter 17: Assignment 13:The selling methods plan; Chapter 18: Assignment 14:Making, outsourcing and supplies; Chapter 19: Assignment 15:Legal and regulatory factors; Section FIVE: Reviewing financing requirements and options; Chapter 20: Introduction; Chapter 21: Assignment 16:The sales forecast; Chapter 22: Assignment 17:Cash flow projections; Chapter 23: Assignment 18:The profit and loss account; Chapter 24: Assignment 19:The balance sheet; Chapter 25: Assignment 20:Break even analysis; Chapter 26: Assignment 21:Estimating financing requirements; Chapter 27: Assignment 22:Stress testing your business projections; Section SIX: Business controls; Chapter 28: Introduction; Chapter 29: Assignment 23:Financial controls; Chapter 30: Assignment 24:Sales and marketing controls; Chapter 31: Assignment 25:Other business controls; Section SEVEN: Writing up and presenting your business plan; Chapter 32: Introduction; Chapter 33: Assignment 26:Writing up and presenting your business plan; Chapter 34: Index of key organizations and resources for business planning;
