Colin Barrow

The Business Plan Workbook

A Step-By-Step Guide to Creating and Developing a Successful Business

• Gebundenes Buch

Produktbeschreibung

Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan.

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Produktdetails

• Verlag: Kogan Page
• 11th edition
• Seitenzahl: 320
• Erscheinungstermin: 26. August 2025
• Englisch
• ISBN-13: 9781398623682
• ISBN-10: 1398623687
• Artikelnr.: 72700125

Autorenporträt

Colin Barrow

Inhaltsangabe

Section
01: Strategy and purpose; Chapter
01: Introduction; Chapter
02: Assignment 1:Coming up with a winning idea for your business plan; Chapter
03: Assignment 2:Strategy
the big picture; Chapter
04: Assignment 3:You and your team; Section
02: Market research; Chapter
05: Introduction; Chapter
06: Assignment 4:Researching customers; Chapter
07: Assignment 5:Researching competitors; Chapter
08: Assignment 6:A plan for market research; Section
03: Competitive marketing strategies; Chapter
09: Introduction; Chapter
10: Assignment 7:Products and/or services; Chapter
11: Assignment 8:Pricing; Chapter
12: Assignment 9:Advertising and promotion; Chapter
13: Assignment 10:Place and distribution; Chapter
14: Assignment 11:People, process and physical environment; Chapter
15: Assignment 12:Competing online; Section
04: Operations; Chapter
16: Introduction; Chapter
17: Assignment 13:The selling methods plan; Chapter
18: Assignment 14:Making, outsourcing and supplies; Chapter
19: Assignment 15:Legal and regulatory factors; Section
05: Reviewing financing requirements and options; Chapter
20: Introduction; Chapter
21: Assignment 16:The sales forecast; Chapter
22: Assignment 17:Cash
flow projections; Chapter
23: Assignment 18:The profit and loss account; Chapter
24: Assignment 19:The balance sheet; Chapter
25: Assignment 20:Break
even analysis; Chapter
26: Assignment 21:Estimating financing requirements; Chapter
27: Assignment 22:Stress testing your business projections; Section
06: Business controls; Chapter
28: Introduction; Chapter
29: Assignment 23:Financial controls; Chapter
30: Assignment 24:Sales and marketing controls; Chapter
31: Assignment 25:Other business controls; Section
07: Writing up and presenting your business plan; Chapter
32: Introduction; Chapter
33: Assignment 26:Writing up and presenting your business plan; Chapter
34: Index of key organizations and resources for business planning;