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The Business Solution to Poverty
Paul PolakMal Warwick
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The Business Solution to Poverty

Designing Products and Services for Three Billion New Customers

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Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world s greatest challenge they represent an extraordinary market opportunity. By learning how to serve them ethically and effectively, businesses can earn handsome profits while helping to solve one of the world s most intractable problems.The key is what Paul Polak and Mal Warwick call Zero-Based Design: starting from scratch to create innovative products and services tailored for the very poor, armed with a thorough understanding of wha...