This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Introduction; 1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala; 2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco; 3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery; 4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova; 5. Marketplace morality Saerom Lee and Karen Page Winterich; 6. A triadic framework of luxury consumption David Dubois and SungJin Jang; 7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair; 8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang; 9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek; 10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran; 11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky; 12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes; 13. Religion and consumer psychology Eugenia Wu and Keisha Cutright; 14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha; 15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon; 16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi; 17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere; 18. Consumer culture Ela Veresiu; 19. Field studies in consumer psychology Minah Jung; 20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright; 21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt; 22. Netnography for consumer psychologists Robert V. Kozinets; 23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.
Introduction; 1. Attitudinal advocacy: contemporary insights and new questions Mohamed A. Hussein and Zakary L. Tormala; 2. Storytelling and narrative persuasion Rebecca Krause-Galoni and Philip Mazzaocco; 3. Consumer goals and motivation Jessica Gamlin and Maferima Touré-Tillery; 4. Consumer financial decision making Abigail B. Sussman, Yusu Wang and Anastasiya Apalkova; 5. Marketplace morality Saerom Lee and Karen Page Winterich; 6. A triadic framework of luxury consumption David Dubois and SungJin Jang; 7. Consumer identity: a comprehensive review and integration of contemporary research Julian K. Saint Clair; 8. Compensatory consumption Naomi Mandel, Monika Lisjack and Qin Wang; 9. Artificial intelligence and consumer psychology TaeWoo Kim and Adam Duhachek; 10. Interpersonal influences in consumer psychology Rosellina Ferraro and Brent McFerran; 11. The psychology of consumer social hierarchy and rank signaling Derek D. Rucker and Adam D. Galinsky; 12. Political ideology and consumer psychology Nailya Ordabayeva, Aylin Cakalar and Daniel Fernandes; 13. Religion and consumer psychology Eugenia Wu and Keisha Cutright; 14. The psychology of consumer dignity Tom Wein, Sakshi Ghai, Cait Lamberton, and Neela A. Saldanha; 15. The psychology of shared consumption Peggy J. Liu and Theresa A. Kwon; 16. The psychology of access-based consumption Varala Maraj and Fleura Bardhi; 17. Word-of-mouth and consumer psychology Sarah Moore and Katie Lafreniere; 18. Consumer culture Ela Veresiu; 19. Field studies in consumer psychology Minah Jung; 20. MTurk and online panel research Joseph K. Goodman and Scott A. Wright; 21. Meta-analysis: assessing heterogeneity using traditional and contemporary approaches Blakeley B. McShane and Ulf Böckenholt; 22. Netnography for consumer psychologists Robert V. Kozinets; 23. A recipe for honest consumer research Stijn M. J. van Osselaer and Chris Janiszewski.
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
