Successful campaign manager and three-term mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Catherine Shaw served twelve years (three terms) as mayor of Ashland, Oregon, and four years as a member chief of staff in the Oregon legislature. She has over two decades of campaign management experience, and has taught campaign courses at Yale, the University of California, and Southern Oregon University.
Inhaltsangabe
Preface How to Use This Handbook The Ten Commandments of Campaigning The Cardinal Sins of Campaigning 1. Precinct Analysis: The Sinners, the Saints and the Savables 2. The Campaign Team and Volunteer Organization 3. The Campaign Brochure 4. Digital and Social Media 5. Fundraising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball Afterword Notes Appendix A: Conducting a Precinct Analysis Appendix B: Campaigning on a Shoestring
Preface How to Use This Handbook The Ten Commandments of Campaigning The Cardinal Sins of Campaigning 1. Precinct Analysis: The Sinners, the Saints and the Savables 2. The Campaign Team and Volunteer Organization 3. The Campaign Brochure 4. Digital and Social Media 5. Fundraising 6. Lawn Signs 7. Targeting Voters 8. Media 9. The Candidate 10. The Issue-Based Campaign 11. Getting Out the Vote (GOTV) 12. The Campaign Plan 13. After the Ball Afterword Notes Appendix A: Conducting a Precinct Analysis Appendix B: Campaigning on a Shoestring
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