Andere Kunden interessierten sich auch für
![Strengthening Township Economies through Pro-Growth Corporate Social Responsibility Strategies: Pro-Growth Strategies of CSR in Township Economies]( "Strengthening Township Economies through Pro-Growth Corporate Social Responsibility Strategies: Pro-Growth Strategies of CSR in Township Economies")
Strengthening Township Economies through Pro-Growth Corporate Social Responsibility Strategies: Pro-Growth Strategies of CSR in Township Economies66,99 €![Small to Medium Sized Enterprises and Corporate Social Responsibility]( "Small to Medium Sized Enterprises and Corporate Social Responsibility")
Small to Medium Sized Enterprises and Corporate Social Responsibility63,99 €![Corporate Social Responsibility and Leadership: Legal, Ethical, and Practical Considerations for the Global Business Leader]( "Corporate Social Responsibility and Leadership: Legal, Ethical, and Practical Considerations for the Global Business Leader")
Corporate Social Responsibility and Leadership: Legal, Ethical, and Practical Considerations for the Global Business Leader20,99 €![Corporate Social Responsibility and Marketing Ethics]( "Corporate Social Responsibility and Marketing Ethics")
Corporate Social Responsibility and Marketing Ethics60,99 €![Corporate Social Responsibility Reporting in China]( "Corporate Social Responsibility Reporting in China")
Corporate Social Responsibility Reporting in China63,99 €![The Managerial Sources of Corporate Social Responsibility]( "The Managerial Sources of Corporate Social Responsibility")
The Managerial Sources of Corporate Social Responsibility45,99 €![Political Economy: With Especial Reference to the Industrial History of Nations]( "Political Economy: With Especial Reference to the Industrial History of Nations")
Political Economy: With Especial Reference to the Industrial History of Nations28,99 €
This look at CSR (Corporate Social Responsibility) -- where it began, where it is today, and where it is headed -- told chronologically and through Toby Usnik's 25 years of brand stewarding at celebrated multinational and start-up firms, is a primer for leaders in small- and medium-sized businesses that are figuring out how to manage their triple bottom line (People, Profit and Planet). This book is a primer for any leader developing or expanding their CSR efforts. This book explains to business leaders: How CSR contributes to their bottom line and why they cannot 'fake caring', How business leaders leverage to CSR make their companies more profitable, more attractive to the best talent, customers and investors, How CSR helps retain and grow top talent to a degree that allows them to see around corners and lead in their organizations and markets, How CSR connect brands with the younger consumer and makes them loyal to your brand, How good CSR creates evangelists for brands, creating a halo effect that drives more editorial and social media, and reaches consumers in more cost effective ways than advertising, How to separate the wheat from the chaff -- What are the myths and false hopes of CSR and who are the charlatans trying to exploit a company's efforts to create meaningful change through CSR Why leaders cannot afford not to think about CSR and integrate it to their business (eg, this is not something only for large companies or public companies), The ways to avoid reinventing the wheel by borrowing from those who have already established best-in-class practices.Why and how ultimately CSR as we know it will and should go away because it is so integrated into the DNA of the brand and its emp
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.