William Putsis

The Carrot and the Stick

Leveraging Strategic Control for Growth

• Gebundenes Buch

Produktbeschreibung

In today’s business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.

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Produktdetails

• Verlag: University of Toronto Press
• Seitenzahl: 264
• Erscheinungstermin: 3. Februar 2020
• Englisch
• Abmessung: 234mm x 160mm x 23mm
• Gewicht: 499g
• ISBN-13: 9781487501655
• ISBN-10: 148750165X
• Artikelnr.: 54611265

Autorenporträt

William Putsis is Professor at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill, and CEO of Chestnut Hill Associates, a strategic consulting firm he founded in 1995.

Inhaltsangabe

1. Introduction
Part 1. Strategic Control in a Single Market Context
2. Understanding Strategic Control Points ("The Stick")
3. How to Spot Strategic Control Points
Part 2: Extending Strategic Control to Multiple Markets
4. Extending the Concepts to Multiple Markets
5. On the Outside Looking In: What Happens When Someone Else Owns a
Strategic Control Point?
6. What Can Go Wrong When You Own a Point of Strategic Control?
Part 3: The Carrot and the Stick: Strategies for Today’s Interconnected
Environment
7.The Concept of Aligning Incentives ("The Carrot")
8. Why the Carrot and the Stick Matter
9. Game Theory, Signaling, and the Strategic Use of Information
10. Conclusion