Caterpillar s success secrets revealed! The never-before-told story of how CAT lifted itself from near bankruptcy to one of the most successful companies in business today The Caterpillar Way provides an unprecedented look at how CAT rose to global dominance in its industry. Filled with leadership best practices, business-strategy advice, and innovative ideas on corporate culture, this one-of-a-kind book is both a gripping business chronicle and practical guide to strategic decision making all resulting from original interviews with board members, union officials, investors, and Wall Street…mehr
Caterpillar s success secrets revealed! The never-before-told story of how CAT lifted itself from near bankruptcy to one of the most successful companies in business today The Caterpillar Way provides an unprecedented look at how CAT rose to global dominance in its industry. Filled with leadership best practices, business-strategy advice, and innovative ideas on corporate culture, this one-of-a-kind book is both a gripping business chronicle and practical guide to strategic decision making all resulting from original interviews with board members, union officials, investors, and Wall Street analysts. Craig Bouchard is a founder and CEO of Shale-Inland, LLC, a leading supplier of products used in the transportation of water, food, energy, and information. James V. Koch is Board of Visitors Professor of Economics and President Emeritus at Old Dominion University.
CRAIG T. BOUCHARD is the CEO and Chairman of the Board of Signature Group Holdings. He is the cofounder of Esmark Inc., once the fourth largest American steel company, and industrial supplier Shale-Inland. Bouchard crafted two successful hostile takeovers of public companies, served as a trustee of Boston University and the Foundation of the University of Montana, and is a member of the board of the Athletic Department at Duke University. He has been featured on CNBC, NBC, and Bloomberg TV and in The Wall Street Journal, Financial Times, and Forbes. JAMES V. KOCH is Board of Visitors Professor of Economics and President Emeritus at Old Dominion University. An expert in microeconomics, he has held teaching and research positions at Illinois State, California State, and Brown University, among many others. He has served as a consultant to more than 75 corporations and universities and is coauthor of the books Born Not Made and America for Sale.
Inhaltsangabe
1 The Quest for the Holy Grail 1 2 Change or Die: Caterpillar Retools and Restructures 23 3 A Global Firm Headquartered in the United States 49 4 China: A Metaphor for Caterpillar's Future? 69 5 Caterpillar and the Internationalization of Output 85 6 Caterpillar and Its Employees 97 7 Caterpillar's Priceless Network of Dealers 119 8 Product Quality, Pricing, and Branding 133 9 The Burning Platform 151 10 Tweaking the Caterpillar Model 165 11 Planning for the Trough:Caterpillar Transforms Challenge into Opportunity 189 12 Setting the Stage: The Bouchard-Koch ForecastModel for Caterpillar 203 13 Valuing Caterpillar: The Global Questions 229 14 The Bouchard-Koch Model Forecasts Caterpillar's Future 243 15 Lessons Learned 265 Appendix 273 Notes 313 Acknowledgments 350 Index 351
1 The Quest for the Holy Grail 1 2 Change or Die: Caterpillar Retools and Restructures 23 3 A Global Firm Headquartered in the United States 49 4 China: A Metaphor for Caterpillar's Future? 69 5 Caterpillar and the Internationalization of Output 85 6 Caterpillar and Its Employees 97 7 Caterpillar's Priceless Network of Dealers 119 8 Product Quality, Pricing, and Branding 133 9 The Burning Platform 151 10 Tweaking the Caterpillar Model 165 11 Planning for the Trough:Caterpillar Transforms Challenge into Opportunity 189 12 Setting the Stage: The Bouchard-Koch ForecastModel for Caterpillar 203 13 Valuing Caterpillar: The Global Questions 229 14 The Bouchard-Koch Model Forecasts Caterpillar's Future 243 15 Lessons Learned 265 Appendix 273 Notes 313 Acknowledgments 350 Index 351
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