Lonny Kocina

The Ceo's Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does

• Gebundenes Buch

Produktdetails

• Verlag: MAPLE ISLAND
• Seitenzahl: 248
• Erscheinungstermin: 24. Oktober 2017
• Englisch
• Abmessung: 218mm x 218mm x 38mm
• Gewicht: 1157g
• ISBN-13: 9780999069301
• ISBN-10: 0999069306
• Artikelnr.: 57468878

Autorenporträt

Now in his 60s, Lonny Kocina has spent a lifetime in marketing. In 1987, Lonny founded Media Relations Agency, which has served several hundred clients. Media Relations Agency's nationally trademarked Pay Per Interview Publicity(R) business model, which enables clients to purchase publicity by the story, is well known throughout the industry. When the internet was in its infancy, Lonny had the business foresight to reserve available portal web addresses such as publicity.com, mediarelations.com and checkerboard.com, and advised hundreds of clients to do the same. In the 30 years since launching Media Relations Agency, Lonny's greatest joy still comes from thinking about, talking about and writing about marketing.