The Chameleon - Ramirez, Gilbert
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To Survive, They Must Cross The Divide. The onset of the twenty-first century unveiled a profound new tool for society that gave anyone a voice and the potential to influence millions. But the Internet is a double-edged sword. John's boutique marketing agency is thriving. Demand for his tech-savvy skills is high. When a baron of industry taps him for his expertise, he jumps at the chance. But this association becomes complicated. John soon finds himself in over his head, then seeks out his childhood mentor's advice, Cassandra. Together, they repair their broken relationship and evaluate the…mehr

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Produktbeschreibung
To Survive, They Must Cross The Divide. The onset of the twenty-first century unveiled a profound new tool for society that gave anyone a voice and the potential to influence millions. But the Internet is a double-edged sword. John's boutique marketing agency is thriving. Demand for his tech-savvy skills is high. When a baron of industry taps him for his expertise, he jumps at the chance. But this association becomes complicated. John soon finds himself in over his head, then seeks out his childhood mentor's advice, Cassandra. Together, they repair their broken relationship and evaluate the dark media tactics he benefited from to escape his impoverished roots. These are the methods John's wealthy client is requesting to influence a political election. In his thought-provoking debut novel, Gilbert Ramirez examines the darker side of new media and considers some fundamental truths about sociology, philosophy, and psychology. Mostly, we are all biased. And some of us are manipulative.
Autorenporträt
Gilbert Ramirez grew up in Austin, Texas. He was a Medic in the U.S. Army throughout most of the 1990s. After serving, he obtained a B.S. in Advertising from The University of Texas at Austin College of Communication (2005), where he focused on digital media. Since graduating from U.T., he's worked in various online marketing roles: Analytics Business Analyst, Search Marketing Manager, Integrations Solutions Architect, Online Merchandiser, and more. On the service side, he's worked at several major SAAS platforms, acting directly with high-profile clients and digital media agencies to drive adoption and optimization. As a consultant, he assists clients with their transition to, or immersion into, a Martech ecosystem. Gilbert's books and short stories generally tell the story of the first generation to cross the digital divide.