74,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
  • Gebundenes Buch

This book explores 4 key issues in the world economy: the changing context of international business, the continuing pace of economic integration, international joint ventures and knowledge management. More specifically the book explores how each of the issues affects the strategies of multinational enterprises (MNEs). The book takes into account the moral basis of global capitalism, made all the more important after the events of 11 September 2001. Peter Buckley is a world renowned expert in the field of international Business.

Produktbeschreibung
This book explores 4 key issues in the world economy: the changing context of international business, the continuing pace of economic integration, international joint ventures and knowledge management. More specifically the book explores how each of the issues affects the strategies of multinational enterprises (MNEs). The book takes into account the moral basis of global capitalism, made all the more important after the events of 11 September 2001. Peter Buckley is a world renowned expert in the field of international Business.
Autorenporträt
MARTIN CARTER Lecturer in Economics, Leeds University Business School MARK CASSON Professor of Economics, University of Reading JEREMY CLEGG Jean Monnet Senior Lecturer in European Integration and International Business Management, Leeds University Business School ADAM CROSS Senior Lecturer in International Business, Leeds University Business School RON EDWARDS NICOLAS FORSANS Lecturer in Strategic Management, Leeds University Business School KEITH GLAISTER Professor of International Strategic Management, Leeds University Business School KEVIN RILEY Lecturer in Economics, Leeds University Business School HEINZ TÜSELMANN STEPHEN YOUNG Professor of Marketing, University of Strathclyde