Andere Kunden interessierten sich auch für
![Global Branding. Suggestions to get into the Interbrand top 100 brands list]( "Global Branding. Suggestions to get into the Interbrand top 100 brands list")
Global Branding. Suggestions to get into the Interbrand top 100 brands list17,95 €![The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan]( "The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan")
The Effect of Antecedent Variables on Brand Loyalty Intentions in Context of Mobile Service Industry of Pakistan42,95 €![Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages]( "Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages")
Bedeutung von Brand Communities für die (Online-) Markenführung. Der Nutzen von Facebook Fan Pages52,95 €![The importance of social media and opportunities to reach young target groups via social media for start-ups Submission]( "The importance of social media and opportunities to reach young target groups via social media for start-ups Submission")
The importance of social media and opportunities to reach young target groups via social media for start-ups Submission42,95 €![Communication in Multicultural Teams. Do Cultural Differences Imply Unbearable Challenges or Opportunities for Success?]( "Communication in Multicultural Teams. Do Cultural Differences Imply Unbearable Challenges or Opportunities for Success?")
Communication in Multicultural Teams. Do Cultural Differences Imply Unbearable Challenges or Opportunities for Success?17,95 €![Euro Single Currency: Opportunities and Challenges for International Marketing]( "Euro Single Currency: Opportunities and Challenges for International Marketing")
Euro Single Currency: Opportunities and Challenges for International Marketing15,95 €![The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom]( "The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom")
The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom27,95 €
Seminar paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A-, University College Dublin, language: English, abstract: "Brands are machines for delivering high quality earnings at high margins" is a claim made by Tim Broadbent in Advertising Works 2000. Strong and well-promoted company labels are visible across the world, influencing consumers and triggering purchasing decisions. Thus, companies and organizations intent to develop positive-perceived brand images to increase their recognition and consequently their revenues and profits. Nevertheless, Tim Broadbent¿s statement neglects disadvantageous brand characteristics and negative features, which cause opposite effects, such as loss in revenue or negative brand recognition. In addition, the statement made in the year 2000 is no longer up-to-date. Disruptive Megatrends, inter alia Digitalization, are shaping the overall business environment and thus changing the opportunities and challenges of brands across industries. Social Media and other forms of "instant-communication" increase the vulnerability of brands, while automation technologies will possibly impact the brand perception of consumers within a shorter time.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.